——訪恒慈佳合汽車銷售服務(wù)（上海）有限公司董事長余坦平

Maintenance skills drive barrier, service really warm customers —— Visit Yu Tanping, Chairman of Hengcijiahe Automobile Sales and Service (Shanghai) Co., LTD

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他們的經(jīng)歷或許未曾波瀾壯闊，他們的故事或許算不上傳奇軼事，然而，恰是因著他們的不懈努力，中國汽修行業(yè)三十年的征程才綻放出這般絢爛光彩；正是憑借他們的拼搏奮斗，中國汽修三十年所鑄就的輝煌成就才如此令人矚目。

Their experience may not be magnificent, their story may not be legendary anecdotes, however, it is because of their unremitting efforts, the journey of Chinese auto repair industry 30 years to shine; it is with their hard work, China auto repair 30 years of brilliant achievements so remarkable.

他們，身為汽修企業(yè)的領(lǐng)航者，把控著企業(yè)前行的方向；他們，是汽修技術(shù)進(jìn)步的有力推動(dòng)者，用智慧與汗水驅(qū)動(dòng)著技術(shù)的革新；他們，更是中國汽修業(yè)三十年發(fā)展歷程中的親身參與者與忠實(shí)見證者，見證著行業(yè)的每一步成長與蛻變。

They, as the leaders of auto repair enterprises, control the direction of the enterprise; they are the powerful promoters of auto repair technology progress, driving the technological innovation with wisdom and sweat; they are the personal participants and faithful witnesses of the development of Chinese auto repair industry, witnessing the growth and transformation of the industry.

相較于眾多在中國汽修產(chǎn)業(yè)中資歷深厚的老牌企業(yè)，成立時(shí)間相對較晚的恒慈佳合汽車銷售服務(wù)（上海）有限公司（以下簡稱 “恒慈佳合”）雖并非汽修行業(yè)中歷史最為悠久者，但其在中國汽修業(yè)界卻無疑是踐行中國文化用心服務(wù)于客戶的企業(yè)之一。

Compared with many seniority in China's auto repair industry established enterprises, set up relatively late time of constant goodness jia and automobile sales and service (Shanghai) co., LTD. (hereinafter referred to as the "constant goodness jia") is not the oldest history in the automobile industry, but the auto repair industry in China is undoubtedly the practice of Chinese culture service customers one of the enterprise.

從創(chuàng)立之初的艱難坎坷，逐步成長為客人認(rèn)可的汽車維修企業(yè)；恒慈佳合的發(fā)展脈絡(luò)幾乎與一個(gè)人的拼搏奮進(jìn)、堅(jiān)守執(zhí)著的理念完美契合，他便是恒慈佳合汽車銷售服務(wù)（上海）有限公司董事長余坦平。

From the difficulties at the beginning, it has gradually grown into an automobile maintenance enterprise recognized by the guests; the development of Hengcijiahe almost perfectly fits with one person's hard work and persistence, he is Yu Tanping, chairman of Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd.

艱苦創(chuàng)業(yè) 扎根汽保行業(yè)

Hard work is rooted in the auto insurance industry

余坦平，一位憑借對汽車維修領(lǐng)域的熱愛與執(zhí)著，書寫非凡創(chuàng)業(yè)篇章的企業(yè)家。1986年，他生于一個(gè)普通的農(nóng)民家庭，沒有985、沒有211，沒有顯赫的家庭背景，有的只有一雙手和一顆追求美好生活的心。

自20歲那年踏入這個(gè)行業(yè)起，命運(yùn)的齒輪便開始轉(zhuǎn)動(dòng)，與汽車維修行業(yè)緊密相連。

Yu Tanping, an entrepreneur who writes an extraordinary entrepreneurial chapter with all his love and dedication in the field of automobile maintenance. In 1986, he was born in an ordinary peasant family, without 985, no 211, no prominent family background, some only a pair of hands and a heart for a better life. Since she entered the industry at the age of 20, the gears of fate began to turn, closely connected with the auto repair industry.

初入職場的前七八年，他猶如一顆深埋于基層土壤的種子，在基層崗位里默默汲取養(yǎng)分。從最基礎(chǔ)的崗位做起，他沒有絲毫懈怠，憑借著頑強(qiáng)不屈的毅力和不知疲倦的勤勉，一步一個(gè)腳印地向上攀爬。從普通學(xué)徒到中工、組長，再到技術(shù)總監(jiān)，每一次晉升都是他努力的見證與汗水的收獲。

In the first seven or eight years of entering the workplace, he was like a seed buried deep in the grass-roots soil, silently absorbing nutrients in the grass-roots post. Starting from the most basic post, he did not slack off, with indomitable perseverance and tireless diligence, step by step to climb up. From ordinary apprentice to middle engineer, group leader, and then to technical director, every promotion is a witness of his efforts and sweat harvest

在這個(gè)過程中，他不僅積累了豐富的行業(yè)經(jīng)驗(yàn)，對各大汽車品牌的發(fā)動(dòng)機(jī)、底盤、車身、電器設(shè)備等各大環(huán)節(jié)有了深入透徹的了解，還鍛煉出了卓越的管理才能，學(xué)會(huì)了如何帶領(lǐng)團(tuán)隊(duì)、協(xié)調(diào)資源、應(yīng)對挑戰(zhàn)。然而，他心中懷揣著一團(tuán)熾熱的創(chuàng)業(yè)火焰，這火焰在歲月的沉淀中愈發(fā)旺盛。他對行業(yè)發(fā)展有著敏銳且深刻的洞察，深知其中蘊(yùn)含著無限的潛力與機(jī)遇，不甘于僅僅在他人的舞臺(tái)上扮演配角。

In this process, he not only accumulated rich experience in the industry, had a thorough understanding of the engine, chassis, body, electrical equipment and other links of major automobile brands, but also developed excellent management skills, and learned how to lead the team, coordinate resources and cope with challenges. However, his heart with a group of hot entrepreneurial flame, this flame in the precipitation of the years increasingly exuberant. He has a keen and profound insight into the development of the industry, knowing that it contains infinite potential and opportunities, and is not willing to only play a supporting role on the stage of others.

2023年，他迫而不得已踏上充滿未知與艱辛的創(chuàng)業(yè)征程。創(chuàng)立了恒慈佳合汽車銷售服務(wù)（上海）有限公司，開啟了屬于自己的輝煌事業(yè)篇章。 恒慈佳合的誕生，宛如一顆新星在汽車維修行業(yè)的天空中升起，成為余坦平事業(yè)新的起點(diǎn)與里程碑，也見證了他與行業(yè)相互依存、共同成長的歷程。

In 2023, he was forced to embark on an entrepreneurial journey full of unknowns and hardships. Founded Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd., and opened a chapter of its own brilliant career. The birth of Hengcijiahe, just like a new star rising in the sky of the automobile maintenance industry, has become a new starting point and milestone of Yu Tanping's career, and also witnessed the process of his interdependence and common growth with the industry.

恒慈佳合是在沮喪、迷茫且別人不看好的情況下產(chǎn)生的，但余坦平憑借著對汽車行業(yè)的深刻理解與精準(zhǔn)把握，敏銳地察覺到汽車維修行業(yè)背后潛藏的巨大市場需求。在當(dāng)今時(shí)代，汽車維修行業(yè)亂象叢生，一是價(jià)格不真：掛羊頭賣狗肉，以次充好；二是維修方案不真：A 配件損壞，讓你換 ABCD; 三是說法不真：明明損壞程度可以下次維修，偏偏會(huì)夸大其詞嚇唬客人。

Hengcijiahe was produced in the case of frustration, confusion and others were not optimistic, but Yu Tanping, with his deep understanding and accurate grasp of the auto industry, was keenly aware of the huge market demand behind the auto maintenance industry. In today's era, the automobile maintenance industry is chaotic, one is the price is not true: hang sheep's head to sell dog meat, shoddy; the second is not true: A parts damaged, let you change ABCD; the third is not true: clearly the damage can be repaired next time, but will exaggerate the guests.

真誠服務(wù)、至善至美，才是一個(gè)企業(yè)壯大的核心關(guān)鍵所在。于是一個(gè)“真”字的核心經(jīng)營理念被提出來了，恒慈佳合要做的，便是要告訴人們，汽車維修行業(yè)除了坑蒙拐騙，還有真善美；除了滿手污泥，還有潔身自好；除了胸?zé)o墨水，也還可以滿腹經(jīng)綸。

Sincere service, perfection to beauty, is the key to the growth of a enterprise. So a core "true" concept of the idea was put forward, Hengci Jia together to do, is to tell people that the car maintenance industry in addition to fraud, true, good and beautiful; in addition to the hands, and clean; in addition to the chest without ink, but also can be full of knowledge.

加強(qiáng)學(xué)習(xí)，提高技術(shù)實(shí)力

Strengthen learning, improve the technical strength

新時(shí)期，我國經(jīng)濟(jì)格局深度重塑，能源轉(zhuǎn)型浪潮洶涌澎湃。在經(jīng)濟(jì)結(jié)構(gòu)持續(xù)優(yōu)化、汽車技術(shù)革命高歌猛進(jìn)、非化石能源加速替代以及生態(tài)環(huán)境約束日益趨緊的大背景下，汽車品牌迭代升級(jí)，猶如一把雙刃劍，為汽車行業(yè)及整個(gè)維修保養(yǎng)領(lǐng)域既帶來了前所未有的機(jī)遇，又拋出了嚴(yán)峻的挑戰(zhàn)。

In the new era, China's economic pattern is deeply reshaped, and the tide of energy transformation is surging. Under the background of continuous optimization of economic structure, rapid development of automobile technology revolution, accelerated replacement of non-fossil energy and tightening ecological environment constraints, the iterative upgrading of automobile brand is like a double-edged sword, which not only brings unprecedented opportunities for the automobile industry and the whole maintenance field, but also poses severe challenges.

在機(jī)遇與挑戰(zhàn)交織的時(shí)代洪流中，唯有練就過硬內(nèi)功，方能乘風(fēng)破浪、勇立潮頭。當(dāng)與一流企業(yè)并肩而立時(shí)，中小企業(yè)的短板清晰可見，最為匱乏的當(dāng)屬技術(shù)短板與服務(wù)精神。長久以來，汽修行業(yè)“價(jià)格不透明、維修不透明、夸大受損內(nèi)容”似乎已成為汽修中小企業(yè)群體身上難以抹去的標(biāo)簽。

In the current of opportunities of The Times and challenges, only by practicing strong internal skills can we brave the wind and waves and stand ahead of the tide. When standing side by side with first-class enterprises, the shortcomings of small and medium-sized enterprises are clearly visible, and the most scarce is the technical shortcomings and service spirit. For a long time, the auto repair industry "price is not transparent, maintenance is not transparent, exaggerated damage content" seems to have become the auto repair small enterprise group is difficult to erase the label.

然而，恒慈佳合的崛起卻如同一顆璀璨的明星，開創(chuàng)了汽修行業(yè)的先河。恒慈佳合的成功絕非偶然，其背后是真誠用心的服務(wù)態(tài)度與對各類車型技術(shù)的不懈鉆研。余坦平深刻認(rèn)識(shí)到，欲在白熱化的市場競爭中嶄露頭角，過硬的技術(shù)實(shí)力與真誠的服務(wù)態(tài)度乃是不二法門。

However, the rise of Hengcijiahe is like a bright star, creating a precedent in the auto repair industry. The success of Hengci jiahe is no accident, behind it is the sincere service attitude and the unremitting research of all kinds of model technology. Yu Tanping deeply realized that to emerge in the white-hot market competition, excellent technical strength and sincere service attitude is the only way.

為此，余坦平始終堅(jiān)守著兩大核心原則：以用戶需求為導(dǎo)向，以技術(shù)過硬為核心，不遺余力地深入學(xué)習(xí)新技術(shù)、新方法。這些投入猶如肥沃的土壤，滋養(yǎng)著真誠的種子不斷發(fā)芽、成長。

To this end, Yu Tanping always adhere to the two core principles: user needs as the guidance, with excellent technology as the core, spare no effort to deeply learn new technologies and new methods. These inputs are like fertile soil, nourishing the sincere seeds to germinate and grow.

對于汽車維修市場而言，余坦平如同一位敏銳的獵人，時(shí)刻留意著市場動(dòng)態(tài)與行業(yè)走向的每一絲風(fēng)吹草動(dòng)。密切關(guān)注各大汽車品牌迭代升級(jí)的細(xì)微變化，無論是同行的新技術(shù)，還是消費(fèi)者需求的新趨勢，亦或是政策法規(guī)的新調(diào)整，他都能及時(shí)察覺并深入分析。基于這些精準(zhǔn)的市場情報(bào)，他能夠靈活自如地調(diào)整企業(yè)的技術(shù)要求，確保同事之間的技術(shù)始終能夠精準(zhǔn)地契合市場發(fā)展的需求。每當(dāng)市場上涌現(xiàn)出新的汽車技術(shù)或概念時(shí)，恒慈佳合在余坦平的帶領(lǐng)下總能迅速做出反應(yīng)，猶如一支訓(xùn)練有素的精銳部隊(duì)，憑借強(qiáng)大的技術(shù)能力滿足各類車型的疑難雜癥，從而在市場競爭中始終保持領(lǐng)先地位，不斷書寫著恒慈佳合的輝煌篇章。

For the car maintenance market, Yu Tanping is like a keen hunter, always paying attention to the market trends and every wind and grass. He pays close attention to the subtle changes in the iteration and upgrading of major automobile brands, whether it is the new technology of peers, or the new trend of consumer demand, or the new adjustment of policies and regulations, he can timely detect and analyze in-depth. Based on these accurate market information, he is able to flexibly adjust the technical requirements of the enterprise to ensure that the technology between colleagues can always accurately meet the needs of the market development. Whenever emerging new car technology on the market or concept, constant goodness and under the guidance of yu always respond quickly, like a trained elite troops, with strong technical ability to meet all kinds of models of incurable diseases, thus always keep a leading position in the market competition, constantly writing the constant goodness and brilliant chapter.

匠心精神 鑄就輝煌篇章

Craftsmanship spirit creates a brilliant chapter

在商業(yè)的廣袤舞臺(tái)上，“精益求精鍛品質(zhì)，名揚(yáng)天下信立身”這句箴言始終熠熠生輝，而余坦平帶領(lǐng)下的恒慈佳合汽車銷售服務(wù)（上海）有限公司正是這一理念的忠實(shí)踐行者。

On the vast commercial stage, the motto of "keep for quality, become famous in the world" is always shining, and Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd. under the leadership of Yu Tanping is the loyal practitioner of this concept.

恒慈佳合憑借著對匠心精神的執(zhí)著堅(jiān)守，在行業(yè)內(nèi)嶄露頭角并收獲諸多殊榮與機(jī)遇。被美孚中國邀請出席甲辰龍年第一場直播節(jié)目，開啟了其在公眾視野中閃耀的新征程。2024年一月份受邀參加《對話匠心欄目的初選》，二月接受了欄目組的復(fù)審，每一次的審核都是對其匠心品質(zhì)的嚴(yán)格檢驗(yàn)，而恒慈佳合都以出色的表現(xiàn)順利過關(guān)。五月到農(nóng)業(yè)部錄制節(jié)目，更是彰顯了其在行業(yè)內(nèi)的獨(dú)特地位與廣泛影響力，直至11 月25日在央視新影視頻道播出，讓全國觀眾都見證了恒慈佳合的專業(yè)與魅力。11月27日浙江省電視臺(tái)大型電視專題報(bào)道《時(shí)代新風(fēng)》欄目來店采訪拍攝，深入挖掘恒慈佳合背后的匠心故事與經(jīng)營智慧。12 月 10 日CCTV-7來店拍攝采訪，這一系列的媒體聚焦，如同聚光燈照亮了恒慈佳合前行的道路。同時(shí)，恒慈佳合受邀出席在上海舉辦的第八屆公益事業(yè)大典，在公益的道路上積極踐行社會(huì)責(zé)任，展現(xiàn)企業(yè)的大愛情懷；受邀出席《攀登者》對話欄目，與各界精英共話行業(yè)發(fā)展與挑戰(zhàn)，汲取前行的力量；受邀出席在北京舉行的第七屆品牌強(qiáng)國經(jīng)濟(jì)論壇，在國家品牌戰(zhàn)略的大舞臺(tái)上，發(fā)出恒慈佳合的強(qiáng)音；受邀出席外交使節(jié)盛宴，以國際化的視野拓展企業(yè)的格局與境界；受邀出席第六屆在福建福州舉行的華夏經(jīng)濟(jì)發(fā)展高峰論壇，與各界翹楚共商經(jīng)濟(jì)發(fā)展大勢。并且被選中由“中國文化協(xié)會(huì)”聯(lián)合“中國商業(yè)出版社”出版的《鑄夢新時(shí)代》封面、被選中《環(huán)球人物》封面人物，這無疑是對余坦平及其團(tuán)隊(duì)莫大的肯定與榮耀。

With the persistence of the spirit of ingenuity, Hengci jiahe has emerged in the industry and gained many honors and opportunities. Being invited by Mobil China to attend the first live broadcast of the Year of the Dragon began a new journey to shine in the public eye. In January 2024, he was invited to participate in the "Primary election of Dialogue ingenuity column", and in February, he accepted the review of the column group. Every audit was a strict test of its ingenuity quality, and Hengci jiahe passed the test smoothly with excellent performance. The recording of the program at the Ministry of Agriculture in May showed its unique position and extensive influence in the industry. Until it was broadcast on the new film channel of CCTV on November 25, the national audience witnessed the professionalism and charm of Hengcijiahe. On November 27, Zhejiang TV large TV special report "New style of The Times" column came to the store to interview and shoot, deeply excavating the ingenuity story and business wisdom behind Hengci jiahe. On December 10, CCTV-7 came to the store to shoot interviews. This series of media focus is like a spotlight to illuminate the way forward of Hengcijiahe.at the same time, Hengci Jiahe was invited to attend the 8th Public Welfare Ceremony held in Shanghai, Actively practice our social responsibility on the road of public welfare, Show the great love bosom of the enterprise; Invited to attend the Climber dialogue column, Talk about the development and challenges of the industry, Draw on the strength to move forward; Invited to attend the 7th Brand Power Economic Forum held in Beijing, On the big stage of the national brand strategy, To out the strong sound of Hengci harmony; Invited to attend the diplomatic mission feast, Expand the pattern and realm of enterprises with an international vision; Invited to attend the 6th China Economic Development Summit Forum held in Fuzhou, Fujian province, Discuss the general trend of economic development with the leaders from all walks of life. In addition, he was selected for the cover of "Dream Casting New Era" published by "Chinese Culture Association" and "China Commercial Publishing House", and the cover figure of "Global People", which is undoubtedly a great affirmation and honor for Yu Tanping and his team.

這些成就的背后，是恒慈佳合對每一個(gè)服務(wù)環(huán)節(jié)的精雕細(xì)琢。從汽車維修的專業(yè)咨詢，到售后服務(wù)的貼心關(guān)懷，每一位員工都秉持著匠心，將客戶的需求放在首位。無論是車輛的展示陳列，還是維修保養(yǎng)的精細(xì)操作，都力求做到極致。在維修過程中，維修人員耐心地為客戶講解每一個(gè)零部件的特點(diǎn)與優(yōu)勢，根據(jù)客戶的實(shí)際需求提供個(gè)性化的維修服務(wù)，絕不敷衍了事。而在售后維修車間，技術(shù)人員以嚴(yán)謹(jǐn)?shù)膽B(tài)度對待每一輛進(jìn)店的汽車，運(yùn)用先進(jìn)的檢測設(shè)備和精湛的維修技術(shù)，確保車輛恢復(fù)到最佳狀態(tài)。 余坦平深知，匠心精神不僅是對產(chǎn)品和服務(wù)質(zhì)量的追求，更是一種企業(yè)文化的傳承與發(fā)揚(yáng)。

Behind these achievements is the elaboration of each service link. From the professional consultation of automobile maintenance to the intimate care of after-sales service, every employee holds the ingenuity and puts customer needs in the first place. Whether it is the display of vehicles, or the fine operation of maintenance, we strive to achieve the extreme. In the maintenance process, the maintenance personnel patiently explain the characteristics and advantages of each part to the customer, and provide personalized maintenance services according to the actual needs of the customer, never perfunctory. In the after-sales maintenance workshop, the technicians treat every car into the store with a rigorous attitude, using advanced testing equipment and exquisite maintenance technology, to ensure that the vehicle returns to the best state. Yu Tanping knows that the spirit of ingenuity is not only the pursuit of product and service quality, but also the inheritance and development of corporate culture.

他以身作則，帶領(lǐng)團(tuán)隊(duì)不斷學(xué)習(xí)和創(chuàng)新，積極引進(jìn)先進(jìn)的管理理念和技術(shù)手段，提升企業(yè)的核心競爭力。在企業(yè)內(nèi)部，定期開展培訓(xùn)課程，鼓勵(lì)員工相互學(xué)習(xí)、共同進(jìn)步，營造出濃厚的學(xué)習(xí)氛圍和工匠精神的文化土壤。

He set an example, led the team to keep learning and innovating, actively introduced advanced management concepts and technical means, and enhanced the core competitiveness of the enterprise. Within the enterprise, regular training courses are held to encourage employees to learn from each other and make progress together, so as to create a strong learning atmosphere and a cultural soil of craftsman spirit.

正是這種對匠心精神的全方位踐行，使得恒慈佳合在激烈的市場競爭中脫穎而出，一步一個(gè)腳印地鑄就屬于自己的輝煌篇章，也為整個(gè)汽車銷售服務(wù)行業(yè)樹立了榜樣，激勵(lì)著更多的企業(yè)在追求匠心的道路上奮勇前行，為商業(yè)世界注入源源不斷的正能量與高品質(zhì)服務(wù)的典范力量。未來，恒慈佳合將繼續(xù)堅(jiān)守匠心，向著更高的目標(biāo)邁進(jìn)，續(xù)寫更加絢麗的商業(yè)傳奇。

It is this kind of comprehensive practice of originality spirit, make constant goodness in the fierce market competition, one step a footprint to make their own brilliant chapter, also set an example for the entire automobile sales and service industry, inspire more enterprises in the pursuit of originality to forge, for the business world into a steady stream of positive energy and model of high quality service power. In the future, Hengcijiahe will continue to adhere to the ingenuity, toward a higher goal, and continue to write a more brilliant business legend.

秉國學(xué)大義，擔(dān)企業(yè)之責(zé)

Bing Sinology righteousness, bear the responsibility of the enterprise

于商海縱橫之際，余坦平先生論及企業(yè)之責(zé)，振聾發(fā)聵：“企業(yè)逐利，本無可非議，然其于育人一端，亦具深遠(yuǎn)之功。世人常視教育為學(xué)校與父母之專責(zé)，其實(shí)企業(yè)也是有責(zé)任的。上乘的企業(yè)文化，當(dāng)與本國之民本文化相和鳴，否則必與庠序之教、家宅之育相悖。若企業(yè)唯利是圖，罔顧公序良俗，是乃對邦國之罪愆，對民族之逆舉。”

At the time of business, Mr.Yu Tanping discussed the responsibility of the enterprise, enlightening the deaf: " The enterprise pursues profit, this is beyond reproach, but it also has far-reaching achievements. Education is often regarded as the responsibility of schools and parents, but companies are also responsible. Excellent corporate culture should be compatible with the national people-oriented culture, otherwise it will be contrary to the age of teaching and the education of the family house. If the enterprise is mercenary and ignores the public order and good customs, it is a sin against the state and a reverse move against the nation.”

國學(xué)者，浩如煙海，淵深海博，實(shí)乃處世之智典、積財(cái)之良方。恒慈佳合自創(chuàng)立以來，便把育人育德根植于企業(yè)文化當(dāng)中。其間，國學(xué)既化而為企業(yè)治理之策，同時(shí)也是經(jīng)營管理之式，此即恒慈佳合之名由來。“恒”者，恒常也，乃守初志而弗渝，慎終始而不懈，如《大學(xué)》所云“大學(xué)之道，在明明德，在親民，在止于至善”，秉持恒心，方可達(dá)致高遠(yuǎn)之境。“慈”源《道德經(jīng)》“一曰慈，二曰儉，三曰不敢為天下先”之要義，以慈心為基，故而勇毅自生，擔(dān)當(dāng)在肩，力量匯聚，正合“天將救之，以慈衛(wèi)之”之妙諦。“佳合”者，良善之物匯聚交融之象，猶《論語》中“君子和而不同”之旨，和而共生，美美與共。故而恒慈佳合者，以恒慈為基，導(dǎo)吾輩心行，致佳合之境，此其名之真意也。

Chinese scholars, vast and vast sea, deep sea, is the wisdom of the world, accumulate wealth. Since its establishment, Hengcijiahe has rooted its education in its corporate culture. In the meantime, sinology is not only the strategy of enterprise governance, but also the type of management, which is the origin of the name of constant Cijia."Constant", constant also, is to keep the initial ambition and fu Yu, careful beginning and unremitting, as "University" said "the way of the university, in the clear virtue, in the people, in the good", uphold perseverance, can reach a high environment."Ci" is the essence of "kindness, thrift, and three do not dare to be the first of the world", based on compassion, so courage, shoulder, strength together, is the combination of "heaven will save it, with the kindness of health"."Good", the convergence of good things, in the Analects of Confucius, "gentleman without uniformity", harmony and symbiosis, beauty and beauty. Therefore, the constant charity, with the constant charity as the base, guide our heart, to the good harmony to the environment, the true meaning of this name also.

自恒慈佳合汽車銷售服務(wù)（上海）有限公司創(chuàng)立伊始，余坦平先生便依循國學(xué)精義，確立八條企業(yè)文化，以為企業(yè)立身之本、行事之則。 其一曰“真”，此乃企業(yè)之核。如《莊子·漁父》云：“真者，精誠之至也，不精不誠，不能動(dòng)人。”于商道中秉持真誠無妄之心，方可立根本、通財(cái)路、得人心。 論及專業(yè)，當(dāng)明專業(yè)非止一端之果，實(shí)乃持續(xù)精進(jìn)之程。恰如《禮記·大學(xué)》所言：“茍日新，日日新，又日新。”于當(dāng)下，傾盡全力提供最優(yōu)之服務(wù)，不斷修習(xí)磨礪，方能于行業(yè)中嶄露頭角，以精專之能事，贏市場之青睞。

Since the establishment of Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd., Mr.Yu Tanping has followed the essence of Chinese culture and established eight corporate culture, as the foundation of the enterprise. One is called "true", which is the core of the enterprise. For example, "Zhuangzi Yu Father" said: " the true, sincere, not sincere, not moving."In the business uphold the heart of sincerity, can establish a fundamental, wealth, popular. When it comes to the major, when the major is not the result of the end, it is the process of continuous improvement. Just as the Book of Rites University said: " If new, new day by day."In the moment, try our best to provide the best service, constantly learn and hone, in order to emerge in the industry, with the expertise, to win the favor of the market.

于賓客之道，當(dāng)知每位蒞臨之客皆為上賓，皆懷友善之心而來。如《論語·學(xué)而》所講：“有朋自遠(yuǎn)方來，不亦樂乎？”吾輩當(dāng)反求諸己，修善自身，以感恩之心待客，視賓客之選乃賜吾等自省進(jìn)益之良機(jī)，竭誠服務(wù)，不負(fù)所托。 待同事之誼，應(yīng)遵“愛人者，人恒愛之；敬人者，人恒敬之”之理。今日助彼，他時(shí)亦可得援，不設(shè)無端障礙，減其憂難，增其悅豫。同事齊心，其利斷金，共筑和諧奮進(jìn)之業(yè)途。 省視自身，則以安全為首，日求寸進(jìn)。恰似《荀子·勸學(xué)》云：“不積跬步，無以至千里；不積小流，無以成江海。

In the way of guests, when you know that every visitor is the guests, all come with a friendly heart. As the Analects of Confucius says, " Is it only fun to have friends come from afar?"We should turn against ourselves, improve ourselves, treat guests with gratitude, see the choice of guests is giving us an opportunity to introspection and benefit, dedicated service, live up to the trust. To the friendship of colleagues, should follow the "lover, people always love; respect people, people always respect it" principle. Today to help that, he can also get help, no groundless obstacles, reduce its worries difficult, increase its joy. Colleagues work together, its sharp cut gold, build a harmonious way of industry. Province sees itself, led by safety, seek inch into. Just like the cloud: " A thousand miles without short steps; no small flow, without rivers and seas.

論及國家大義，當(dāng)遵“修身齊家治國平天下”之序。勿為社會(huì)添擾，勤勉于事，即為報(bào)國之行。先善己身，顧全親鄰，若有余力，則廣施善舉，兼濟(jì)他人，此乃余坦平之社會(huì)責(zé)任，亦為恒慈佳合之大義擔(dān)當(dāng)。 逢困難之境，當(dāng)懷無畏之心。《論語·子罕》云：“歲寒，然后知松柏之后凋也。”困難當(dāng)前，若能克之，則可得諸般收益，快樂、自信、方法、胸懷皆為其饋，此乃困境磨心、增益其所不能之理。 至于第九條關(guān)乎世界之理念，余坦平先生笑言：“且留待后來者依憑國學(xué)智慧與時(shí)代精神，補(bǔ)全此篇華章，使余坦平的恒慈佳合企文化，與世界同頻，共譜大同之序曲。

When it comes to the national justice, the government should follow the order of "cultivating one's morality, regulating the family, governing the country and leveling the world". Do not disturb the society, diligent, that is, for the service to the country. First good body, care for the neighbors, if there is power, then extensive kindness, and help others, this is the social responsibility of Yu Tanping, but also for the great responsibility of constant harmony. In difficult situations, when with the fearless heart."The Analects of Confucius" cloud: " the cold, and then know the pine and cypress after the wither also."Difficulties at present, if can overcome, you can get all kinds of benefits, happiness, confidence, method, mind all for its feed, this is the dilemma grinding heart, gain its can not. As for the ninth concept of the world, Mr.Yu Tanping said with a smile: " With the wisdom of Chinese culture and the spirit of The Times, so that Yu Tanping's harmonious culture can be in the same frequency as the world, and jointly compose the prelude of great harmony.

 以下的呼喚，不是某個(gè)國家政黨發(fā)出的，而是這個(gè)世界上一個(gè)平凡生命的吶喊：“愿世界和平、愿每個(gè)放學(xué)的孩子回到家都能看到他們的爸爸媽媽、愿每個(gè)老人膝下都有子女贍養(yǎng)，中華人民共和國國家主席習(xí)近平主席很早就提出：實(shí)現(xiàn)民族復(fù)興和實(shí)現(xiàn)人類命運(yùn)共同，其實(shí)要民族復(fù)興的不僅僅是中國，每個(gè)國家、每個(gè)民族都有其輝煌的歷史和過去，地球媽媽很偉大，她無私的生養(yǎng)萬物，對她來講，我們每個(gè)人都是她的孩子，不僅僅僅是我們?nèi)祟悾渌纳锶缣焐巷w的、地上跑的、海里游的都是她的孩子，這個(gè)世界因?yàn)橛心恪⒂兴⒂形遥抛兊妹篮茫兊眠@么豐富多彩，華夏哲學(xué)家老子在《道德經(jīng)》中說：“小國寡民，使有什伯之器而不用，使民重死而不遠(yuǎn)徙。雖有舟輿，無所乘之；雖有甲兵，無所陳之；使人復(fù)結(jié)繩而用之。甘其食，美其服，安其居，樂其俗。鄰國相望，雞犬之聲相聞，民至老死不相往來”，不相往來的其實(shí)是紛爭、是戰(zhàn)亂、是爾虞我詐，如果是慈愛、是包容、是扶持、是合作，那這諸多種種多多多益善，你來我往，最后祝大家新年快樂，身體健康，不分民族、不分國界，人人得喜樂、得幸福、得平安。中國有一句古話叫：“只要人人都獻(xiàn)出一點(diǎn)愛，世界將變成美好的人間”，這個(gè)世界有你，真好

The following call, Not issued by a certain national political party, But the cry of an ordinary life in the world: " May the world peace, may every child from school can see their parents, may every old man have children to support, President Xi Jinping of the People's Republic of China has long said: To achieve national rejuvenation and realize the common destiny of mankind, In fact, it is not only China that wants national rejuvenation, Every country, and every nation has its own glorious history and past, Mother Earth is very great, She selflessly raised everything, For her, Each of us is her child, Not only us humans, Other creatures flying in the sky, running on the ground, swimming in the sea are all her children, The world is all because of you, because of him, because of me, To become beautiful, To become so colorful, The Chinese philosopher Lao Tzu said in the Tao Te Ching: " A small country has a few people, Instead of having it, Make the people die again and migrate not far away. Although there is a boat, there is no service; although there is a soldier, there is no service; it is used. Gan its food, beauty its clothing, settle in its home, happy its customs. Neighbours, the voice of the dog, people to contact ", not contact is actually conflict, war, is cheating, if it is love, tolerance, support, cooperation, the better, you to me, finally I wish you a happy New Year, good health, regardless of ethnic, regardless of borders, everyone have joy, happiness and peace. There is an old saying in China, "As long as everyone gives a little love, the world will become a beautiful world." It is so good to have you。

世界因?yàn)橛心愣剩愦燃押蠟榇榷?/p>

The world is wonderful because of you, and constant goodness is born for kindness

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